Media

In addition to its variety of media, İlbak has an institutional structure with many years of experience in the open air and an expert team in its field.
 

MEDIA IN TURKEY
 

In Turkey Estimated Media and Advertising Investments report to the first six months of 2020; total Media and Advertising investments in Turkey, was 7 billion 867 million TL. However, media investments were 6 billion 294 million TL in the first 6 months of this year.

The impact of the Covid-19 process on advertising investments was felt most in the second quarter of this year. While the negative impact of the pandemic was less than the TV and other digital channels, there was a big decrease in cinema and outdoor media investments.

Digital channels, reaching 55.3% market share in the sector, had the largest share in Media Investments as of 2019. Television followed digital channels with 34.7%. Outdoor took the third place with 4.6%.

Media investment which has a 4.6 percent share in the total investment of outdoor media in Turkey, this year's January-June period, compared to the same period last year decreased by 26.7 percent to 289 million TL.
 

İLBAK HOLDİNG IN THE INDUSTRY
 

All media companies under İlbak Holding, which has a large share in the media industry, operate in the field of outdoor advertising. The common characteristic of these channels, which meet different target audiences in different urban areas of cities, is that they offer high visibility opportunities to brands in regions with high pedestrian traffic and vehicle traffic.
 

İlbak Holding reaches more than 200 million people annually with all its channels.
 

İLBAK COMPANIES IN THE INDUSTRY
Kent Vizyon
Üniversite Medya
Portline