Media

İlbak has pioneer role in outdoors media industry thanks to its experience of many years, its rich inventory, its team specialist in the field and its corporate structure.
 

MEDIA IN TURKEY and İLBAK HOLDING
 

According to Estimated Media and Advertisement Investments Report 2020; total media investments in Turkey amounted to 13 billion 976 million TRY. Together with non-media advertisement investments, total media and advertisement investments grew by 24 percent rate in comparison to the previous year and became 17 billion 469 million TRY.

The largest third media in media and advertisements of 2020 is Outdoors. In addition to its digital inventory and traditional media, with the feature of integration also with digital, outdoors is an indispensable and irreplaceable media from the perspective of advertisers. While ad units took 65% share in outdoors figure with 460 million TRY; Digital Outdoors had a share of 19% with 132 million TRY and Large Unites had a share of 16% with 110 million TRY.

All media companies in the body of İlbak Holding which has a substantial share within media industry operate in the field of outdoors advertising. İlbak has pioneer role in outdoors media industry thanks to its experience of many years, its rich inventory, its team specialist in the field and its corporate structure.

Common feature of such media that meet with different audiences at various living spaces of cities is offering brands opportunity of high visibility at locations where both pedestrian traffic and vehicle traffic are heavy.
 

İlbak Holding provides brands opportunity of high access with all outdoors media it owns!
 

İLBAK COMPANIES IN PRINTING INDUSTRY
Kent Vizyon
Üniversite Medya
Portline