Media

In addition to its variety of media, İlbak has an institutional structure with many years of experience in the open air and an expert team in its field.
 

MEDIA IN TURKEY
 

In Turkey Estimated Media and Advertising Investments according to the 2020 report; total media investments in Turkey amounted to 13 billion 976 million TL. Along with the out-of-media advertising investments, the total media and advertising investments grew by 24 percent compared to the previous year, reaching 17 billion 469 million TL.

By the end of 2020, digital channels had the largest share in media investments in the sector, reaching a market share of 54%. Television followed digital channels with 36%. The third conversation took place open-air with 5%.

The turnover of the company return open air in 2021 is expected. The outdoor channel, which contracted by 15%, reached a total of 703 million TL, and its share in the total cake was 5%. While advertising units have a 65% share in the outdoor cake with 460 million TL, Digital Outdoor has a share of 19% with 132 million TL. The share of Large Areas is 16%, the total income is 110 million TL.
 

İLBAK HOLDİNG IN THE INDUSTRY
 

All media companies under İlbak Holding, which has a large share in the media industry, operate in the field of outdoor advertising. The common characteristic of these channels, which meet different target audiences in different urban areas of cities, is that they offer high visibility opportunities to brands in regions with high pedestrian traffic and vehicle traffic.
 

İlbak Holding reaches more than 200 million people annually with all its channels.
 

İLBAK COMPANIES IN THE INDUSTRY
Kent Vizyon
Üniversite Medya
Portline