Date: 08.05.2023
The 2022 Turkey Media and Advertising Investments report announced last week revealed that outdoor advertising is growing faster than ever before!
Outdoor industry, of which Kentvizyon, a subsidiary of İlbak Holding, is a flagship company, closed the year 2022 with a record growth of 125% compared to the previous year.
The expenditure amount of outdoor, which maintains its position as the third largest medium in the total advertising market, increased from 946 Million TL to 2,130 Million TL.
The growth, which is above the inflation effect, also shows that outdoor medium will continue to maintain its irreplaceable place in the advertising market as before. The outdoor industry, which started 2023 rapidly, signals that it will increase its volume even more.