Fast Consumption

FAST CONSUMPTION IN TÜRKİYE and İLBAK HOLDING

The trend of healthy eating and consuming healthy products by changing consumption habits has been increasing in recent years. According to global data, the $4.5 trillion global well-being economy, growing twice as fast as the economy, is noteworthy. According to research conducted in Turkey, 86% of consumers believe that offering healthy and well-being options in the "food" sector is important when it comes to well-being. Approximately 9 out of 10 people living in Turkey think that a healthy and well-being is very important to them*. According to TGI data, the percentage of those who value healthy snacks has increased from 37% to 45%.

İlbak Holding, which closely follows innovations in all sectors, has invested in the fast-moving consumer goods sector, which has been accelerating upwards in recent years.

The Mixmey brand has 20 different flavors, 10 of which are made from fruit, consisting of the Classic and Tropical Fruit Bar series.

In addition to the Classic and Tropical flavors, the Jelimey series is the newest member of the Mixmey family.

The Mixmey brand aims to further enrich its portfolio of healthy and delicious products by constantly following innovations in the sector.

Mixmey, which started with entirely domestic capital, will continue to grow rapidly under the umbrella of İlbak Holding.